I revolutionized this rugby club global communications by implementing a structured PR approach, including media releases and press conferences. This strategy led to a remarkable 30% increase in local and national media presence.
I enhanced the matchday experience for journalists by organizing line-ups, press conferences, and player interviews. Additionally, I created and curated engaging content for the club's website and social media channels, covering live games, news articles, and match reports.
Leveraging my photography skills, I captured captivating images for news articles and social media, further enriching our content. I also developed and executed marketing strategies for season ticket campaigns and special matches, significantly boosting engagement and ticket sales.
My original video productions garnered substantial media interest and coverage, showcasing the club in a dynamic light. As the Global Communications Manager, I have successfully elevated the club's visibility and engagement, fostering strong relationships with the media and delivering compelling content to fans and followers.
Through strategic media management and innovative content creation, I have transformed the club's communications landscape, driving growth and ensuring a vibrant connection with our audience.
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