As a Communications Manager and Social Media Specialis at Real Valladolid, I successfully aligned corporate communication strategies with business objectives, enhancing the club's visibility and engagement. My role encompassed press conferences, media relations, and consultancy for football players, ensuring effective communication and media management.
I played a crucial role in crisis response, advising on best practices for managing media interactions. Additionally, I contributed to the creative planning, production, and execution of all content, both written and audiovisual, for web and social media platforms.
Managing the social media strategy in both English and Spanish, I significantly increased the followers base by 130% in less than one season. My responsibilities also included writing web articles such as match chronicles, daily news, press conference highlights, and reports, ensuring consistent and engaging content.
Building strong public relations with key industry players, including footballers, media representatives, and organizations like La Liga and the Spanish Football Federation, was a core part of my role. I also enhanced SEO optimization for the club's YouTube channel and revamped the content strategy to focus on deep interviews and emotionally engaging content, fostering a stronger connection between players and supporters.
I continuously analyzed data and performance metrics to optimize traffic, engagement, and follower growth. Additionally, I explored new growth opportunities for the club, ensuring sustained development and a dynamic presence in the football community.
Overall, my tenure at Real Valladolid FC was marked by strategic communication, innovative content creation, and significant growth in social media engagement. A diverse and 360º sheet of tasks that contributed to enhance club's reputation and fan base.
One of the highlights of my contribution to the Communications department, among others, where the videos we produced to announce new signings, the ones involved on social issues or remarkable dates and the ones we produced before big games or after we accomplished the season goal. For them, I use to come up with the idea and helped with the production and post-production. I link below to some of the best ones.
Among my duties, I improved the SEO of our YouTube channel and expanded it internationally with English interviews to our foreign players. We achieved this by focusing on personal conversations that highlighted the individuals behind the players.
Finally, here are examples of the types of articles I typically write for the club website, which are more detailed than match chronicles, daily news, or press conference reports.
